Baskin-Robbins wanted to go bananas. Literally. They were rolling out a bunch of new banana products and deals and needed social content that would build hype and cravings. My partner, Vanessa, and I were the lead creatives on the shoot, tasked with creating a stack of social content to help launch it. So we leaned into the chaos of “Go Bananas” and captured a bunch of playful, scroll-stopping pieces to get people excited about the new lineup.